Hot Sauces
Branding
Start up
The Sauce Forge
The Sauce Forge is my side business, a start up bringing our line of home crafted hot sauces to the market, selling direct at farmers markets and craft fairs and direct online, we are building a grass roots following on social media. This project blends multiple passions of mine; hot sauces and technical expertise.
I’ve built the brand from the ground up, crafting unique recipes and creating a professional, fully configurable and responsive website powered by Next.js, Contentful, and Stripe, instrumented and observed with New Relic and secured with Cloudflare Turnstile. This platform ensures a seamless user experience, from exploring products to secure, custom-built checkout.
Beyond flavor, I’ve navigated the complexities of business setup and FSA regulations, ensuring every bottle meets safety and quality standards. From homegrown ingredients to bold branding and strategic marketing via Kit, The Sauce Forge represents my dedication to flavor, craftsmanship, and a customer-first approach.